Midlantic is the specialized preemptible linear TV buying subcontractor that Democratic Campaign AORs and Political Consultants rely on to deliver unmatched clearance rates, sell-out market expertise, and maximum voter contact — while you retain full client ownership.
Democratic consultants and campaign AORs trust Midlantic as their dedicated preemptible TV subcontractor — a seamless extension of your team who delivers clearance expertise no generalist buying service can match.
You set the strategy, targets, and programming direction. Midlantic executes the preemptible TV buy, reports clearances daily, and stays invisible to your client. Your agency relationship is never at risk.
When political demand drives stations to near inventory sell-out, most political buying shops panic and move to non-preemptible unit rates — severely hammering the campaign's war chest. Midlantic's constant in-market presence and decades-long broadcast relationships provide our agency clients with clearance insight that is simply unavailable to outside buyers.
Nielsen Monitor-Plus, KeepingTrac and BVS tracking deliver live campaign visibility directly to your team — so you can report confidently to your client every single day.
Midlantic was founded in 2020 to serve only Democratic political advertising. No Republican clients, no divided loyalties. Your clients' confidential strategy is always protected.
Midlantic functions as a white-glove TV buying division for your agency — bringing the combined market leverage of Corinthian Media (independent buying powerhouse since 1974) and decades of Democratic political negotiating relationships directly to your client's campaign.
$10.8 billion in projected 2026 political spend. Broadcast TV: 49% of every dollar. Midlantic ensures your clients are on the air — even when markets sell out.
In peak political season, tight TV markets often panic buyers who don't have continuous general market presence to properly assess necessary preemptible rate media buys. Midlantic's buyers are always in the market — allowing for better forecasting of unit rates that your client's competition doesn't even realize are available.
When you bring Midlantic in, your client gets dramatically more voter contact for the same budget — a result you deliver, and a win your agency owns.
Your agency engages us, we execute, you report results to your client. No disruption to your workflow, no conflict with your client relationship.
The skill most buying services don't have. Midlantic's buyers are continuously in the market — securing conditional-sale inventory at dramatically reduced rates in even the most competitive, near sold-out political markets.
Every day of the flight, your agency receives detailed clearance reporting via Nielsen Monitor-Plus, KeepingTrac and BVS — so you always have accurate data to present to your client.
Experienced in compliance requirements, disclosure obligations, and firewall protocols unique to independent expenditure and coordinated buys — handling complexity so your agency doesn't have to.
Our buyers average 18+ years of continuous major-market negotiations — active on virtually every network station and most dayparts nationwide, with little ramp-up time on your client's budget.
Before a dollar is invested, Midlantic delivers forecasted preemptible spot availability by DMA, projected reach/frequency, and cost-efficiency benchmarks — intel your agency can use to set client expectations and sharpen strategy.
Midlantic's preemptible strategy creates and allows you to preserve budget for the closing weeks — when competitive markets are tightest and stakes are highest.
Midlantic plugs directly into your agency workflow — four steps from first call to full execution, without disrupting your client relationship.
Simple to Engage. Seamless to Operate.
Midlantic delivers preemptible inventory availability by DMA, clearance forecasts, and cost benchmarks — intel you present to your client under your agency's name.
We negotiate, secure inventory, and execute your preemptible TV buy — leveraging C-Suite broadcast group relationships for very low preemptible unit costs typical political media shops simply can't access.
Daily clearance reports flow to your team. Mid-flight adjustments keep your client's campaign at peak performance — results your competitor agencies simply can't replicate.
When your agency brings Midlantic in early, we can reserve preemptible inventory before sell-out pressure hits — giving your client's campaign a structural cost advantage that compounds through Election Day.
Schedule a Confidential Call$10.8 billion projected in 2026 political spend — 20%+ over 2022. In this environment, the agencies that bring specialized preemptible buying expertise to their clients win. Those that don't leave voter contact — and budget — on the table.
Your agency drives strategy. Midlantic delivers the one capability that separates winning campaigns from losing ones in competitive markets: the ability to buy and clear preemptible TV inventory when everyone else is panicked into non-preemptible unit costs.
Midlantic is a subcontractor to your agency — not a competitor. We work through you, report to you, and never make direct contact with your client unless you explicitly direct it.
In sold-out markets during peak political season, most buyers hit a wall. Midlantic's C-Suite broadcast station group relationships and continuous market presence unlock preemptible inventory that's simply not available to outside firms.
We have often seen our general market preemptible TV clients clearing when political campaigns without our market insight have moved to non-preemptible high unit costs. The same budget that buys 625 spots at conventional rates buys 1,298 spots through Midlantic's preemptible clearance insight — a result your agency presents and owns.
Midlantic works exclusively for Democratic political advertising. Your client's strategy, targeting, and market intelligence are never shared with or exposed to opposing campaigns.
"The earlier your agency engages Midlantic, the more aggressively we can reserve preemptible inventory — and the stronger your client's position in sell-out markets when it matters most."
If you're a Democratic political consultant or campaign AOR looking for a specialized TV buying subcontractor, schedule a confidential conversation with Bob Klein. We'll discuss your client's markets, timing, and how Midlantic's preemptible buying capability fits into your existing workflow.
Serving Democratic AORs and consultants across Presidential · Senate · Congressional · PAC · IE · Local races
Tell us about your agency and your client's race. Bob will confirm your preferred time within one business day.
Bob personally responds to every inquiry within one business day. All conversations are strictly confidential.